Yes Virginia! Summer Is Coming!

PlaysWellWithOthersT-shirt from Ad America

Technically, Summer won’t be here until June 21st, but we couldn’t help but dreaming about it now.  If you find yourself longing for a great weekend near the Lake, here’s a shot on the deck at Coral Gables in Saugatuck, Michigan.  Yes, those are our “Plays Well With Others” t-shirts the guys are wearing.  Somehow, it just seemed appropriate attire for musicians!

Yes! This Is The Before Picture!

Award Plaque jade glass on black base on light table Ad-America

Some snow plow drivers are getting together for a little fun competition. And, they wanted a memento for one of the drivers.  This is a 6″ x 8″ jade glass we’ll sand etch for the lucky driver.  It’s beveled on all sides, resting in a black wooden base. Yes, the base does kind of look like asphalt.  You would almost think we planned it that way.  Now, we’re getting ready to do some mock-ups on the glass.  Yes, we literally design the layout, print it out in color, then tape it to the back of the glass, photograph it, then email that photo to the client for approval.  It’s funny how we can mimic the clear jade color of glass in the mock up.  We do all the graphics in white so when it’s printed out, it looks very close to an etched piece of glass.  (Hey, tape the mock up to the back of the glass and take a photo, and it pretty much looks like it’s already done!)  If only the actual etching were that easy.

Oh Deer! Yes, We Can Save You!

AdAmericaTransferTestShorts Someone donated 200 plus pairs of polyester athletic shorts to one of our non-profit clients. Trouble is, the shorts already had an imprint on the front left leg. Our customer wondered if we could print over the existing print. We were afraid a screen print over an existing screen print, might show through. Here, we did a test by applying a full-color transfer over the existing print. It seems to cover pretty good, don’t you think? You can’t read the screen print underneath, and the heat and pressure of the transfer application flattened the underlying screen print. Now, the next step is to wash test the shorts, just to be on the safe side. After that, I think we’ll be applying the client’s logo to about 200 shorts!